Terms of Service
Last Updated: February 12, 2026
1. Acceptance of Terms
By accessing the website, technology, or services of AdLift Media ("we," "us," or "our"), you agree to be bound by these Terms of Service ("Terms"). If you are entering into this agreement on behalf of a company or other legal entity, you represent that you have the authority to bind such entity to these Terms.
2. Services Provided
AdLift Media provides online media buying services, including but not limited to:
- Campaign strategy and planning.
- Media buying on platforms such as Google Ads, Meta Ads, Microsoft Ads, TikTok, Taboola, and Outbrain.
- Access to our proprietary technology for campaign building and analytics ("AdLift Tech").
3. Client Obligations
You agree to provide all necessary creative assets, logos, and marketing materials required for the campaigns. You represent and warrant that you own or have the necessary licenses for all content you provide and that your content does not violate the policies of any media platform (e.g., Meta Advertising Standards, Google Ads Policies).
4. Payment and Ad Spend
Service Fees: Fees for our management services are outlined in your specific Service Agreement or Insertion Order.
Media Costs: You understand that media costs (ad spend) are paid directly to the advertising platforms (e.g., Google, Meta). You are solely responsible for all media costs incurred. If AdLift Media facilitates these payments on your behalf, you agree to reimburse us fully for all such costs immediately upon invoicing. Failure to pay media costs may result in the immediate suspension of services.
5. Proprietary Technology & Intellectual Property
Our IP: AdLift Media retains all rights, title, and interest in and to our proprietary technology, including our campaign building tools, analytics dashboards, code, algorithms, and methodologies used to manage your campaigns. Your use of our services does not grant you ownership of our technology.
Your IP: You retain all rights to your creative assets, trademarks, and customer data. You grant us a non-exclusive license to use these materials solely for the purpose of executing your advertising campaigns.
6. Disclaimers & No Guarantee of Results
Performance: While we employ advanced technology and expertise to optimize your campaigns, AdLift Media makes no guarantees regarding specific results, including but not limited to return on investment (ROI), conversion rates, cost per acquisition (CPA), or specific ad placement. Past performance does not guarantee future results.
Platform Changes: We are not liable for changes to third-party platforms (e.g., algorithm updates, policy changes, account bans) that may affect campaign performance or availability.
7. Limitation of Liability
To the fullest extent permitted by law, AdLift Media shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including loss of profits or data. Our total liability for any claim arising out of these Terms or our services shall not exceed the total amount of management fees paid by you to AdLift Media in the three (3) months preceding the claim.
8. Termination
Either party may terminate the service agreement with 30 days' written notice, unless a different period is specified in your Service Agreement. Upon termination, you remain responsible for any outstanding fees and ad spend incurred up to the date of termination.
9. Governing Law
These Terms shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to its conflict of law provisions. You agree to submit to the exclusive jurisdiction of the courts located in Toronto, Ontario, for the resolution of any disputes.
10. Contact Us
If you have any questions about these Terms, please contact us at:
AdLift Media
Toronto, Ontario, Canada
Email: support@adliftmedia.com